Feel like a new man

In 1932, Bob Hoffman launched Strength and Health Magazine. An advocate of

weight training, and a devotee of exercise and nutrition, he organized fellow weightlifters and bodybuilders in meets and competitions.

In 1935, he purchased the Milo Barbell Company and founded York Barbell (in York, Pennsylvania). The York Barbell became the industry standard, while the company sponsored numerous championships and Olympic athletes.